With an event as large as this, managing registration tickets is a complex affair. We found that Eventbrite is a good partner to provide the robust services needed to get the details correct. We set our Fall Foliage ticket prices to cover our expenses as a non-profit ride (food, T-shirts, Event Guides, insurance, volunteer group donations, etc.). Adding the required Eventbrite fee on top of our costs is the fairest and most transparent method to show where the money goes. Thanks for your understanding and support!